Whether or not email marketing will still be a valuable tool in 2022 is anyone’s guess, but as of right now, it’s still one of the most effective methods to reach your target audience.
Although social media platforms are constantly changing and evolving, email lists remain relatively stable, which means that your messages have a good chance of being seen by the people who matter most. If you’re looking to reach as many customers as possible, then email marketing is definitely worth considering. Here is what Hugues Joublin of Joublin Consulting has to say about whether email marketing is worth it in 2022 or not.
Explains How The Dynamics Of Email Marketing Are Changing In 2022
With the ever-changing landscape of email marketing, it’s hard to keep up with the latest trends and strategies.
One of the biggest changes that is happening in email marketing is the way that people are interacting with email. In the past, people would generally open an email and then either read it or delete it. However, now people are much more likely to engage with an email by clicking on a link or opening an attachment.
Therefore, email marketers need to make sure that their emails are concise and to the point, as people are much less likely to read a long email if they can’t quickly see what it’s about.
Another change that is happening in email marketing is the way that people are using email on their mobile devices. More and more people are using their smartphones and tablets to check their email, which means that email marketers need to make sure that their emails are optimized for these devices.
As a marketer, you should be using smaller images, shorter subject lines and making sure that the email can be easily read on a small screen.
Finally, another change that is happening in email marketing is the way that people are subscribing to email lists. In the past, people would generally subscribe to an email list because they were interested in the content that was being sent to them.
These days, people are much more likely to subscribe to an email list because they want to receive special offers and discounts. Hence, email marketers need to make sure that they are offering something of value to their subscribers, as this is the only way that they will be able to keep them subscribed.
